Daily archives: February 5, 2004

Vital Statistics

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29.38 miles, covered at an average rolling speed of 11.7 miles per hour. Actual average speed was much lower, thanks to stopping at every major junction to check I was going the right way and a few picture opportunities (1, 2, 3). Only two mistakes on the route notes, but if I hadn’t looked around at the right moment I’d still be cycling through Cheshire checking out every road on the right going “Where the hell has Acre Road gone?!”

I need to do at least one long ride every week in the build up to Bogle. Rides like today’s prove that I can get on th ebike after a few weeks of inactivity and do nearly thirty miles without too much pain, I just need to build up some stamina. (In fact, the first mile and a half is always the hardest. The ulcer lives up to its nickname of Little Bastard. It’s a bit like those gremlins in the adult education ads, lieing there going “Exercise isn’t for the likes of us! We want to sit at the computer and get DVT! Stop! If you don’t stop I’m going to make you want to throw up! See how you like that!” The nausea had passed before I got to Fallowfield, so I just churned on my way.)

Very soon I’m going to start asking you to sponsor me.

Cover me, I'm going in

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I remember Bob Kulick as the guitarist for Meat Loaf a decade or so ago. It’s probably due to him, Hank Marvin and Barrios that I still play guitar today. Don’t ask about the Hank Marvin reference, I grew out of that phase quite quickly. Anyway, back to the point. So I got to wondering what he was up to now.

Separately I was trying to figure out who played guitar on the cover of Alice Cooper’s Only Women Bleed on the album Humanary Stew. Turns out it’s Bob Kulick as part of a whole load of cover albums. So it seems that the guy now makes his living as some sort of producer, crossed with recruiter/manager/networker and still plays guitar on the albums. Cool job!

Now, if I want to know about cover songs, I’ll look at the Covers Project to get started.

Living in a box

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Tetra Pak have been advertising over the last few months on TV. It seems odd that a company who produce goods that gets in the way of the stuff you’re actually trying to buy is now trying to capture our hearts. Ok, they do a good job of containing the product, but it’s not their product that the consumer is buying, they produce the packaging that contains the product you want. And now they’re promoting the environment as an angle for their product. Fair enough.

So we see a company that does not sell direct to the consumer advertising to the consumer (and business as well) trying to get us to buy different products based on the packaging…..hmmm…I’ll have that car over there because it’s red.

Odd thing is, it’ll work.

Now for the challenge: Name another instance of a company that doesn’t sell direct to you, but has advertised to change your buying habits. Government bodies and groups or associations of companies (e.g. Milk Marketing Board) don’t count. Counts for more if they don’t actually care which product you buy.