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Choice Fatigue

This entry was posted in Uncategorized on February 21, 2004 by Ian Pattinson

Pity the poor consumer, with so many choices it’s hard to make any decisions.

Apparently, there are two types of consumer- the Satisficer and the Maximiser. Mostly I’m a Satisficer, with a side order of Ethical Consumer. Except in relationships, it seems.

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