Xcite is a shop in the MMORPG Second Life where players can buy new and improved genitalia for their avatars. MMOrgy has an interview with its owner.
Javier Puff: It really started back in July when I first joined Second Life. A friend helped me out as a noob, taking me shopping, getting me a decent skin, etc. This is common in Second Life as you know. They also gave me an old set of genitals they had. Suffice to say I was disappointed with it. So one day I set out to build my own and the response was terrific.