E-Tribes

There’s no longer a simple digital divide, between those with technology and those wothout. Now people can be fitted into one of eight e-groups and twenty three e-types.

“We’re not implying that there is a ladder with some people on the bottom and some people at the top and everyone is trying to climb the ladder,” said Professor Longley.

“What comes out of this is that different people get different things out of technologies like the internet.”

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