An interesting looking study into “sociosexuality” has tried to explain why different people have different attitudes towards sex and promiscuity and what factors affect those attitudes.
According to Daniel Nettle from the University of Newcastle, UK, the classically promiscuous man will be high in extroversion, low in neuroticism and fairly low in agreeableness as well. “The extroversion gives you the desire to do it,” he says, “the low neuroticism means you don’t worry too much about doing it and the low agreeableness means you don’t really care if you mess someone around or cheat on your wife.” The situation is similar for women, says Nettle, although another factor, openness, comes into the mix to some extent. This makes sense since people who are open to experience are likely to want to explore new relationship possibilities.
The Daily Mail’s take on this- “OMG! THE BRITISH ARE SUCH SLUTS!” And apparently it’s all the fault of female equality and rationalism.