The placebo effect is destroying the pharmaceutical industry

As drug companies strive to treat ever less well defined problems they’re finding that sugar pills are often as effective as their wonder drugs. Scientists are investigating the placebo effectand learning more about how state of mind affects health. Obviously you can’t just give someone an inert tablet and hope you can convince them to get better- that’s called homeopathy- but it seems that improved communication and a good bedside manner can make a pescription more effective.