Last week, Wired.co.uk attended an event run by MusicTank, entitled “It Started with a Click: How to Spawn a Viral Hit”. Chaired by MusicTank’s Keith Harris, a panel including Beggars Group’s head of digital marketing David Emery; The Viral Factory’s strategy director Matt Smith; PIAS Entertainment Group’s head of digital marketing Darren Hemmings; MUZU TV’s European head of marketing Rob Gotlieb; and filmmaker Dan Nixon discussed how best to ensure that your music video achieved viral success.
1° to supply modellers with informations (often coming from separate sources) enabling them to venture into unusual scratch-building projects;
2° to show that French technology is as inventive as other countries when it comes to design futuristic (and mostly improbable) weapons or vehicles. Most of the designs presented here never went beyond the prototype stage…lucky the ones which actually reached it.