The most memorable cinema advert from my childhood and teens played in Whitehaven’s single screen complex and Bingo hall. In a sequence that could have been an out take from Lawrence of Arabia, Arab horsemen galloped towards the camera. They pulled their horses up short and, as the beasts milled around, fired muskets and ancient bolt action rifles into the sky. Then the voice over, not quite dramatic enough, intoned, “Rush on down to Rea’s the Bakers.” Cut to a years old interior shot of the Craft Bakery down the road.

I can’t really remember any of the top ten Pearl & Dean cinema advertising moments. Not even the pictures can remind me of any.

With the advent of low cost cinemas, we may be able to pay what films are really worth, though the Guardian reckons there are at least 10 films not worth an Easy cinema 20p. At this point I have to come to the defence of Phoebe Cates. Drop Dead Fred isn’t a great movie by any measure, but I’m a sucker for a brunette with big eyes and small……. erm. Just watch Fast Times at Ridgemont High and you’ll understand. Maybe one day sk8er boi, inspired by legal-but-still-too-young-for-me-to-think-those-things-about Avril Lavigne’s song, will make it onto that list.