Greenpeace has attacked the three main parties for leaving the environment out of their election campaigns. I heard a bit about this on Today this morning and they kept coming back to the meme that the “average voter” didn’t want to hear about having to reduce their living standards in order to tackle environmental problems.
There’s a simple answer to that. Don’t tell them they’ll have to reduce their living standards. Because they won’t have to, if the issue is tackled properly. Of course, when 50% of people think that saving energy is going to cost them money- because they have a stupidly short sighted outlook and can’t calculate long term savings against upfront cost, it’s going to be a hard sell. But that’s one of the things I set up this blog for.