Digest is dedicated to matters of food, which is why it got first dibs on Grocery Store Wars, a very funny Flash parody-cum-call to arms for the organic movement. Obi Wan Canolli mentors young Cuke Skywalker in the ways of the Farm so he can battle Darth Tater, who is now “more chemical than vegetable”.

Dig is spun off from Digest. It’s going to cober organic gardening, urban gardening, guerilla gardening and anything else related to growing your own food. This isn’t about those prissy, flowery gardens the TV programmes concentrate on, it’s about getting your hands dirty and being able to devour the results.

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