“Toothing” was an invented trend from two years ago, made up by a journalist who wanted to prove he could create a new sexual buzzword. But life imitates art and some people liked the idea so much they started doing it for real.

Young men in Dubai have been using the technology to contact women in public places, according to the BBC’s website.

“In our country it’s very rude to go up and talk to them,” the BBC quoted Ahmed Bin Desmal as saying. “I sent some notes, they liked them — they took my number and they called me.”

Technorati tag: Bluetooth, Toothing