The Virtual Forest is a Spanish endeavour to get people cutting their greenhouse gas emissions by appealing to their wallets. The energy saving questionnaire it offers stresses the financial benefits of saving energy as much as the environmental. They also promise to plant trees for you, in Second Life and real life.

The site is bilingual and there are phrases that seem imperfectly translated, but not as badly as I’ve seen elsewhere. The questions on your energy consumption are also formed from a Spanish perspective. For example, here in Manchester I find I never have need for any form of sun shade to keep the house cool. The cultural differences don’t minimise the message however, and I’d really like a Second Life tree.

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