Boardman returned to an analogy he has made before, and which even he admits is a bit melodramatic, though it gets the point across
“It’s a bit like saying ‘people are sniping at you going down this street, so put some body armour on,'” he said.
Government encouragement to wear helmets was therefore “a big campaign to get people to wear body armour, by the people who should be stopping the shooting.”
via Chris Boardman: "Helmets not even in top 10 of things that keep cycling safe" | road.cc.