There’s a new Next Opposite the Corn Exchange and Printworks. It hasn’t opened yet, but they’ve already put up the Christmas decorations ready for its opening. But some other shops are worse.

In fact, Christmas lasts all year at Tesco. “We always start our Christmas planning immediately after Christmas when customer feedback is fresh and we can work on the issues and ideas presented to us from our research,” says Watson. “The Christmas lines arrive in store at different times, based on the lifespan of the product. For example, for produce in general it will be mid- to end-November.”

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