This is as well suited to How to Save the World for Free as here. The Action Sports Environmental Coalition “serves the action-sports community as the platform to educate and empower individuals, companies, and organizations regarding ecological sustainability and responsibility.”

We strive to bring this community the power to implement creative, forward-thinking environmental and social strategies. As this community grows, ASEC utilizes its collective assets to broaden the horizons of conscious consumption–paving the way for skateboarders, surfers, snowboarders, BMX bikers, and those passionately involved in the sports to achieve lasting sustainable benefits for individuals and community institutions. Like these sports, ecological sustainability is not just a trend–it is your chance to get involved and take action in a movement, and to leave behind those companies that only take from you, unconcerned about your needs, your body, your mind, and the fact that you do have a choice.

This is your chance to lead, follow or be left behind.

via Treehugger

Technorati tag: Environment