The Sony Rolly is an egg shaped mp3 player that dances. And has flashing lights. That you can program with your own moves and choreograph its dances. Then you can upload your moves to Sony to share with others. It’s realy good at confusing cats.

It’s incredibly silly and gimmicky and… and I want one. I have no reason to, but I really want one. I think the appeal’s been built into the design, and I suspect there’s some evil aspect to this. When the Rolly population reaches a critical mass the order will come down from SkyNet and suddenly your cute little mp3 player will sprout blades, crank up Ride of the Valkyries and start chasing you through post apocalyptic junkyards (or old quarries, depending upon the budget).

You can get your Sony Rolly from Amazon, though at the moment there’s just the one available and it’s listed at well over the recommended price because of its rarity.